Six Billion Shoppers Motivational Book
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first 20 years of e-commerce's growth was set in developed markets, the story of the next 20 years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West.
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